Many people who cannot use a website leave without saying a word.
A barrier does not send a warning. It sends silence.
A close friend of Melissa's lives with a visual impairment. She put it plainly: if she cannot use a website, she leaves and finds someone who made it possible. She does not file a complaint. You never learn she was there.
An unlabeled form field. A button a keyboard cannot reach. Text too faint for low vision. Each one is a customer at your door, finding it locked.
